PURSEN LITTBAG — DiAndra Johnson

PURSEN LITTBAG ORGANIZER

I began by assisting with the development of various travel accessories and eventually transitioned into leading product development efforts. My responsibilities included researching trends, developing mood boards, selecting colorways, prints, fabrics, and hardware for future collections.

I also managed technical tasks such as writing instruction manuals, updating and editing tech packs, and maintaining communication with manufacturers throughout the production process.

One standout project was the Littbag Organizer — an evolution of our best-selling Handbag Organizer.
Our goal was to elevate the product’s functionality while maintaining its sleek, stylish appeal. After extensive user testing and competitive research, we identified opportunities to increase storage capacity and versatility without adding bulk.

Countless iterations were explored before arriving at the final design. It was a rewarding process that combined creative
problem solving with user-centered thinking. This led to a product that was both innovative and beloved by our customers.

Product Design/Development ,
Creative Direction
Year: 2019

The Final Product

KEY IMPROVEMENTS

To modernize and elevate the original handbag insert, we implemented several thoughtful design upgrades that prioritized both function and aesthetics. We replaced the traditional straight-across front pocket with a crossed-pocket layout, which not only improved access but also added three additional compartments for better organization.
The interior side pockets, originally made from solid fabric, were redesigned using clear materials to provide better visibility of stored items — making it easier to locate essentials at a glance.

To improve usability, we added a zippered top to keep contents secure, along with sturdy top handles for a smoother transfer between handbags.

As the final touch, we introduced a patented, built-in LED light. This clever feature made it easier to see inside the bag in low-light settings and helped the Littbag
Organizer stand out as a truly innovative product.

Interior (No zipper top)

1st version of front pockets

LED LIGHT FEATURE

To further enhance functionality, we incorporated a patented built-in LED light into the Littbag Organizer — a standout detail that set the product apart. Designed for better visibility in low-light settings, the light made it easier to find items at any time of day, whether in a dimly lit room, car, or restaurant.

The final design featured two bright LEDs . It included a raised on/off button for easy manual use, along with an automatic 60-second shutoff to preserve battery life. The compact light was seamlessly integrated into the bag’s interior — balancing innovation with practicality.

These design upgrades not only enhanced the user experience, but also elevated the Littbag Organizer to a new level of recognition — ultimately earning it a spot on
Oprah’s Favorite Things list again, a major milestone for the brand.